As a kid, I wasn’t the adventurous eater you might expect. My family nicknamed me “Suspicious Foods” because I wouldn’t touch anything unfamiliar. One Thanksgiving, I stubbornly filled my plate with nothing but buttered peas, declaring, “I’ll eat something when I see something I like.” Fig Newtons? Absolutely not.

But things change. Over time, I fell in love with flavors that sparked memories—foods that transport you back to a moment in time. Twisting Oreos in the cafeteria, microwaving marshmallows for makeshift s’mores, sneaking Pop’ems to the backyard swingset so I wouldn’t have to share.

And while Suspicious Foods was one nickname, the other was Weesh—the one that stuck and became the heart of this bake shop. Now, I pour that same nostalgia and joy into everything I make. It may not be your exact childhood snack, but my hope is that every bite brings that same feeling—indulgent, surprising, comforting.

Because food isn’t just something to eat—it’s a reason to pause, share, and savor the moment.